Simple, honest pricing: pick your edition
Plans for local businesses show first. Run an online store, or build websites for clients? Your plans are on the other two tabs.
Online store or agency? See store plans · agency plans
For trades, salons, clinics and other local service businesses: answers questions on your site 24/7 and, on paid plans, takes messages for a callback.
Free plan: no card. Paid plans: 30-day free trial, card at checkout, no charge until day 31, cancel anytime.
Start here, and upgrade when you want every lead.
- 50 conversations a month
- Reads up to 5 pages of your site, kept up to date by Auto-Sync
- Upload 1 menu or price list (PDF or Word)
- Answers questions 24/7 and takes up to 10 leads a month
- Replies in each visitor's language
- Your own chat link and QR code, your colors and name
- One line of code, the WordPress plugin or the Shopify app
No card. Keep it as long as you like.
Answers questions and takes messages for you, 24/7.
- Unlimited conversations
- Takes name, number and request, emailed to you and saved in your dashboard
- Takes booking requests for you to confirm, or sends visitors to your own Calendly, Acuity or Square booking page
- Reads up to 15 pages of your site, kept up to date by Auto-Sync
- Chat link and QR code for Facebook, Instagram or Google
- Your colors, name and launcher
- Shows a small "Powered by BotDesk" badge
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
Adds price estimates, live chat and your own brand.
- Everything in Starter
- Reads up to 50 pages of your site
- Price estimates from your own prices, or a live Google Sheet
- Books real appointment times in the chat, checked against your calendar link
- Live takeover: you or your team (up to 10 teammates) can jump into a chat and reply yourselves
- No BotDesk badge
- Sends each lead to Zapier, Make, Slack or Discord, plus a REST API for your developer
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
Adds Cal.com and Calendly booking.
- Everything in Growth
- Reads up to 500 pages of your site
- Books into Cal.com or Calendly
- For your developer: signed-in customers and live lookups
- Priority email support, answered first
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
Starter vs Growth: what you get
Most local businesses pick one of these two. Here is the real difference.
Both plans
- Unlimited conversations and unlimited leads
- Takes name, number and request, emailed to you and saved in your dashboard
- Takes booking requests for you to confirm
- Re-reads your site when it changes, so answers stay current
- Replies in each visitor's language
- Chat link and QR code
Growth adds
- Reads 50 pages of your site instead of 15, and holds 5 menus or price lists instead of 2
- Gives price estimates from your own prices, or a live Google Sheet
- Books real appointment times in the chat, checked against your calendar link
- You and up to 10 teammates can jump into a chat and reply yourselves
- Read every chat in full, translated into your language
- Sends each lead on to Zapier, Make, Slack or Discord
- No "Powered by BotDesk" badge
Big, high-volume, or complex? See Custom & Enterprise
Start here. Free, no card, keep it as long as you like.
- 50 conversations a month
- Reads up to 5 pages of your site
- Trained on the products on those pages
- One line of code on any site
Your AI shopping assistant.
- Reads up to 50 pages of your site
- Recommends & compares products
- Sizing, shipping & returns answers, captures shoppers
- Unlimited chats, chat link and QR code
- Team inbox, live takeover, lead webhooks and REST API included
- No BotDesk badge
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
The full sales + support assistant.
- Everything in Store
- Connect your Shopify store for live prices and stock
- Order status ("where's my order?") on WooCommerce stores
- Chat history: full transcripts of every chat, with translations
- Reads up to 500 pages of your site
- For your developer: signed-in customers and live lookups
- Priority email support, answered first
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
For clothing & fashion brands.
- Everything in Store Pro
- Occasion styling & outfit pairing
- Photo search
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
A separate edition for online stores. See all the store features
For web designers adding chatbots as a service.
- Up to 3 client bots
- Agency dashboard, one login
- White-label (your branding)
- Per-client chat link, QR code and lead webhook
- Optional read-only client view
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
For established agencies.
- Up to 10 client bots
- Everything in Freelancer
- Priority email support, answered first
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
For growing agencies scaling revenue.
- Up to 25 client bots
- Everything in Agency
- Custom goals per client
- Hands-on setup help by email
- Email the founder directly
No charge until day 31. To cancel before then, use Billing in your dashboard or email hello@botdesk.studio. Charged and not happy? Email us within 7 days for a full refund.
No card yet? Try Freelancer free for 7 days, no card. It stops on its own unless you add a card. Need more than 25 clients? Email hello@botdesk.studio.
Resell under your own brand and keep the margin. See the agency program or compare white-label chatbot pricing.
What the words on these plans mean
In plain words, so you know what you are paying for.
- Auto-Sync
- Checks your site's main pages every 6 hours, re-reads your site when something changes, and does a full re-read every week, so the bot stays current. Free on every plan.
- Live takeover
- You can jump into a chat from your dashboard and reply to the visitor yourself.
- Team inbox
- Your staff get their own logins to read and answer chats and leads. They can't change your settings.
- Zapier and Make
- Tools that pass each lead on to your CRM, a spreadsheet or another app, without code.
- Webhook
- A web address that gets each new lead the moment it comes in. Zapier, Make, Slack and Discord give you one to paste into BotDesk.
- REST API
- For your developer: lets your own software read your leads and bookings. API docs.
Every paid plan: create your account, then a 30-day free trial · card at checkout, no charge until day 31 · cancel anytime · one free month per business. Any payment is refundable within 7 days: just email us. And if your first paid month passes without a single customer conversation through your bot, we refund that month too. (Local businesses and stores can also start on the Free plan: no card at all, 50 conversations a month. Agency plans have no free plan, but you can try Freelancer for 7 days with no card: it stops on its own unless you add a card.)
Not sure yet? See your own assistant first: enter your website and it's ready in a minute or two, free and with no signup.
Every plan, in full
BotDesk (botdesk.studio) is an AI chat assistant for local business websites. What each of the four local-business plans does, and what it costs. You get unlimited conversations on every paid plan (what that covers, and the limits that remain), and each one starts with a 30-day free trial you can cancel any time. Auto-Sync, which re-reads your site when it changes, is free on every plan, Free included.
Free $0 forever
Try it on your site and see what visitors ask.
- 50 conversations a month
- Reads up to 5 pages of your site, kept up to date by Auto-Sync
- Up to 10 leads a month, emailed to you
- Pin 3 FAQs and key facts it always gets right
- Upload 1 menu or price list (PDF or Word)
- Replies in each visitor's language
- Your own chat link and QR code, colors and name
- Shows a "Powered by BotDesk" badge
Starter $29/mo
Answers questions and takes messages for you, around the clock.
- Unlimited conversations
- Takes name, number and request, emailed to you and saved in your dashboard
- Takes booking requests with their preferred time, for you to confirm, or sends visitors to your own Calendly, Acuity or Square booking page
- Reads up to 15 pages of your site, kept up to date by Auto-Sync
- Pin 5 FAQs and key facts it always gets right
- Upload up to 2 menus or price lists (PDF or Word)
- Chat link and QR code for Facebook, Instagram or Google
- Your own colors, name and launcher
Growth $59/mo
Your brand only, price estimates, and live chat with your team.
- Everything in Starter
- No "Powered by BotDesk" badge
- Price estimates from your own prices, or a live Google Sheet
- Books real appointment times in the chat, checked against your calendar link
- Jump into chats live and add your team (up to 10 teammates)
- Read any chat translated into your language
- Send leads to Zapier, Make, Slack or Discord, or use the REST API
- Reads up to 50 pages, 15 FAQs, 10,000 characters of key facts
Pro $99/mo
Bookings, and an assistant that knows your site in depth.
- Everything in Growth
- Books into Cal.com or Calendly
- Reads up to 500 pages of your website
- 40 FAQs, 20,000 characters of key facts
- For your developer: signed-in customers and live lookups
- Priority email support, answered first
Free plan: no card. Paid plans: 30-day free trial, card at checkout, no charge until day 31, cancel anytime. One free month per business: if this account, its card or its website already had one, the plan starts paid, and we say so before checkout.
Sell online? BotDesk for Online Stores is a separate edition with its own plans: a Free plan that's free forever, Store $19, Store Pro $39 and Store Style $79 a month. See the store plans. Building sites for clients? See the agency plans.
Before you start
More answers on the full FAQ.
What a missed visitor costs
Put in your own numbers. The ones below are examples.
Think of the website questions that go unanswered after hours, during a busy shift, or while the phone rings out. The numbers above are examples. Replace them with yours.
Estimated revenue lost every month
$3,248
That's $38,970 per year if none of those visitors came back.
How we calculate this: missed inquiries per week × your average customer value × 4.33 weeks per month. It's an estimate from the numbers you enter, not a guarantee. Not every missed inquiry would have become a customer.
Type what a typical job brings in, and we'll compare it with the plan price.